The Rolex GMT-Master II "Pepsi" – specifically, the reference 16710 produced in 1996 – has transcended its status as a mere timepiece. It's a coveted collectible, a symbol of luxury, and a testament to Rolex's enduring legacy. The vibrant red and blue bezel, a nod to the airline industry's dual-time zone needs, continues to captivate watch enthusiasts worldwide, driving prices to stratospheric heights. This article delves into the allure of the 1996 Rolex Pepsi, examining its history, its current market value, and the factors contributing to its exceptional demand. We'll also explore related search terms such as "Rolex Pepsi discontinued," "Rolex Pepsi price chart," "Rolex Pepsi price list," "Rolex Pepsi 2021 price," "Rolex Pepsi for sale UK," "Rolex Pepsi for sale," "Rolex Pepsi new price," and "Rolex Pepsi price UK," providing a comprehensive overview of this iconic watch.
The Genesis of a Legend: The 1996 Rolex Pepsi (Ref. 16710)
The 1996 Rolex GMT-Master II, reference 16710, represents a pivotal point in the evolution of the Pepsi bezel. Preceding it were the earlier iterations, including the iconic reference 1675, known for its gilt dial and bakelite bezel inserts. The 16710, however, marked a significant upgrade. It featured a more robust and reliable movement, the Calibre 3185, an automatic movement known for its accuracy and durability. The aluminum bezel insert, with its characteristic two-tone Pepsi coloration, was a significant departure from the earlier bakelite versions, offering improved scratch resistance and color retention. This combination of a dependable movement and a visually stunning bezel solidified the 16710's place as a highly sought-after model.
The year 1996 itself holds no specific historical significance for the watch's production, but its placement within the overall production run of the 16710 places it firmly within a period considered highly desirable by collectors. Watches from this era are often praised for their build quality and the perceived "vintage" appeal they possess, even though they are relatively recent compared to some other collectible watches.
The Rolex Pepsi Discontinued: A Collector's Market Emerges
While Rolex continues to produce GMT-Master II watches, the specific reference 16710, with its aluminum Pepsi bezel, has been discontinued. This discontinuation is a key factor in driving up the price. The scarcity of authentic, well-maintained examples fuels demand among collectors, who are willing to pay a premium for a piece of horological history. The "Rolex Pepsi discontinued" search term reflects the reality of the situation: finding a genuine 1996 model requires significant effort and, often, a substantial investment.
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